G2A Studio is an internationally focused design practice founded on passion, experience, and a commitment to creating value through creative design.

The studio is led by Graham Applin, who brings more than 30 years of international design experience across architecture, masterplanning, and strategic development planning. His long-standing passion for design continues to shape the studio’s vision, culture, and approach to projects.

G2A Studio specialises in high-quality architectural design and masterplanning, with particular expertise in front-end development planning and conceptual design. The studio’s approach integrates commercial insight with spatial and social understanding, allowing projects to anticipate future needs, respond to market demands, and unlock new opportunities.

As an agile and design-led studio, G2A Studio offers a highly personalised service to its clients. The practice is particularly well suited to ambitious projects where innovative thinking and strategic design can create meaningful impact. Each project is carefully selected to ensure the studio can provide focused attention and creative leadership.

Based in New Zealand, G2A Studio operates with a small, highly skilled core team supported by a production studio in the Philippines and a representative design partner in Singapore. This structure allows the studio to deliver a boutique design service with a global reach.

At the heart of G2A Studio’s work is the ambition to create places people genuinely desire to experience. The studio believes that great design emerges from passion — an emotional connection that translates into lasting value.

For projects in hospitality, leisure, and destination development, the design process begins with understanding the guest experience, working backwards from that vision to shape architecture, space, and atmosphere.

Ultimately, G2A Studio’s work is defined by a simple idea:

Designing experiences. Creating places that people remember.